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The front profile of a black 2023 Toyota Prius Prime getting charged.

2023 Toyota Prius Prime in Watertown, CT

The feature-rich and eco-friendly 2023 Toyota Prius Prime wows customers and critics alike. With a boldly styled exterior, a hybrid powertrain, and a well-appointed cabin, the Toyota sedan makes your driving experience enjoyable and memorable. Here’s a quick read by the Crabtree Toyota dealership in Watertown, CT, to help you gain useful insight into the key highlights of the 2023 Toyota Prius Prime.  

Let’s start with the performance features of the sedan. Equipped with the Prius Prime’s Hybrid Synergy Drive® system, the sedan ensures the output from the electric motors, as well as the gas engine is maximized. Furthermore, the sedan offers different driving modes like EV mode, EV Auto mode, and HV mode. With the stout hybrid powertrain, the sedan delivers an EPA-estimated range of up to 52 combined mpg ratings. Cont

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2023 Toyota Prius Prime Pricing, Trim Levels, and Highlights    


The 2023 Toyota Prius Prime is a well-equipped hybrid sedan that is offered in three uniquely styled trim levels. The starting MSRP of the trims is listed below:  

  • SE - $32,350 
  • XSE - $35,600 
  • XSE Premium - $39,170 

All three trims boast a slew of features designed to maximize comfort, relaxation, convenience, and safety. Check out the standout features here:  

  • Fixed glass roof 
  • Digital Key Capability 
  • Panoramic View Monitor 
  • Front and rear heated seats 
  • Qi-compatible wireless charger 
  • 12.3-inch Toyota Audio Multimedia 
  • Top-mount Multi-Information Display 
  • JBL® Premium Audio System 
  • Wireless Apple CarPlay® and Android Auto™ 
  • Pre-Collision System with Pedestrian Detection 
  • Full-Speed Range Dynamic Radar Cruise Control 
  • Lane Departure Alert with Steering Assist 

Visit us at the Crabtree Toyota dealership in Watertown, CT, to browse our new Toyota inventory comprising the latest models, such as the 2023 Toyota Prius Prime.  


Interested in the 2023 Toyota Prius Prime?
The cockpit of the 2023 Toyota Prius Prime.
The side view of the 2023 Toyota Prius Prime front row.